Did you know that divorce rates increased by 18% in 2020? Turns out, global panic, financial instability and being locked in the house with your “loved ones” takes its toll on relationships. Who knew?
We used a little cheeky humour to cut through the doom and gloom.
Problem:
We’ve all heard that nearly 50% of marriages end in divorce, but the people behind this statistic are at an increased risk of mental health problems as a result.
Insight: The ability to laugh in times of hardship promotes resilience and stability.
Idea:
Use humour to express the emotional weight of divorce and offer an honest, empathetic helping hand.
