Smoking is nasty.
What’s nastier is the fact that some Scottish cities were built on the tobacco trade.
And it gets worse.
The tobacco trade revolved around exploitation of North American, Caribbean and West African slaves.
‘’It wasnae us’’, you say?
Won the Aspiring Creative Star Award from the Marketing Society Scotland and has been shortlisted for the Creative Edinburgh Student Award. In October '21 Smoke & Chains is going to take place during Black History Month in Glasgow.Problem:
Scottish history has been whitewashed, with very little reference to the black lives that made the country what it is today.
Insight: Much of Glasgow was built on fortunes made from the 18th century tobacco industry which relied heavily on the transatlantic slave trade.
Idea:
Use cigarette style warnings to draw people’s attention to Scotland’s involvement with black slavery.
